As Women’s Day approaches, it feels important to spotlight women who are not just building businesses, but building impact. Nandini Mahant, Founder of Sorta Famous, is one such entrepreneur redefining what it means to lead with both strategy and heart.
When Nandini started Sorta Famous, it wasn’t with the idea of creating just another PR agency. It was about storytelling with substance. She believed brands deserved more than visibility, they needed clarity, credibility, and a voice that felt real. Today, her agency works at the intersection of PR, social media branding, and digital influence, helping businesses shape narratives that actually connect with people.
Building a woman-led business in a fast-paced, constantly evolving media landscape demands resilience and sharp decision-making. Nandini has navigated this with confidence adapting to change, embracing digital transformation, and always prioritizing community. What sets her apart is her belief in authenticity. She champions personal branding not as a trend, but as a responsibility. In her view, influence is built when storytelling aligns with truth.
Nandini challenges the culture of performative success. Instead of glorifying constant hustle, she advocates for sustainable ambition where well-being, ethics, and long-term vision matter as much as growth charts. Her philosophy centers on clarity over clout, substance over spectacle, and legacy over fleeting visibility.
Beyond business growth, she is deeply committed to mentorship and community-building. She actively creates opportunities for young professionals, particularly women, to step into leadership roles, develop their voice, and gain confidence in their craft. For Nandini, success is not just about scaling a company but also uplifting others along the way.
“Women’s Day is a reminder that leadership isn’t about being the loudest voice in the room it’s about building something meaningful, creating space for other women to rise, and staying true to your values even when the world pushes you toward shortcuts. When women lead with authenticity and intention, we don’t just grow businesses, we build communities and legacies.” – Nandini Mahant
This Women’s Day, Nandini’s story stands as a reminder that leadership isn’t always loud. It is also about creating space for others to grow while building something meaningful of your own.
