In a crowded beauty and skincare market, cutting through the noise requires more than flashy campaigns. It demands education, credibility, and authentic storytelling. That’s exactly what GroomYourGram—a Mumbai-based influencer marketing agency profitable since Day One—delivers. With over 1,000 campaigns executed for 300+ brands in the past five years, the agency has become a trusted partner for companies across beauty, pharma, finance, fashion, and automotive.
Operating from its Lokhandwala, Andheri West office with a 32-member team, GroomYourGram manages 10,000+ influencer activations every month from a broader community of 400,000 creators. Their client list includes marquee names like HDFC Bank, Cipla, Glenmark, Mercedes-Benz, Renault, Skoda, Juicy Chemistry, Pilgrim, Tira Beauty, Rene Cosmetics, Pepe Jeans, Spykar, and Libas. The agency was among the first to launch Instagram Reels campaigns in India and one of the top four selected by Moj during its growth phase. Collaborations with celebrities such as Ranveer Singh, Kiara Advani, and Janhvi Kapoor further highlight their ability to seamlessly blend mass appeal with authentic influencer-driven content.
Case Study: Asaya – Making Spot Care & Sun Protection Mainstream
One of GroomYourGram’s standout recent projects was with Asaya, an emerging skincare brand focused on advanced spot-targeting solutions. The campaign’s objective was clear: create large-scale awareness for Asaya while specifically highlighting its spot-targeting serum sunscreens and spot treatments.
Through a bulk influencer-led and digital-first strategy, the agency worked with creators across Instagram and YouTube to educate audiences about the importance of targeted skincare. This approach not only positioned Asaya as a specialist in spot care but also created strong brand recall in a highly competitive skincare category.
The results were both impressive and measurable. On Instagram, the campaign reached 2.19 million views, 98,160 likes, and 13,116 comments, reflecting deep audience engagement and conversations around targeted skincare. On YouTube, the campaign generated 222,973 views, 5,795 likes, and 448 comments, reinforcing the brand’s credibility in longer-form storytelling.
The impact was twofold: widespread visibility among skincare-conscious audiences and the establishment of Asaya as an expert-led brand offering credible solutions.
Asaya’s team praised the collaboration, saying:
“It’s always a pleasure working with the GroomYourGram team. They are extremely organized, diligent with timely follow-ups, and ensure seamless execution at every step. Their structured approach and attention to detail makes the entire process very smooth and efficient. Beyond their core responsibilities, they also go the extra mile by providing value-added support around content and strategy, which is truly commendable. Truly appreciate their professionalism and commitment to delivering quality work.” — Eeti Sharma, Marketing Professional (LinkedIn)
