The Practice of Immortality by Ishan Shivanand created celebrity-level excitement at Yashobhoomi Delhi on August 24th, 2025, with hundreds queuing for hours to meet the monastery-trained author. Published by prestigious houses Penguin Random House and Hachette Book Group across 15 countries in 4 languages (English, Italian, German, Portuguese), the USA Today National Bestseller claimed #1 position on Amazon India within a week. Among the most pre-ordered and most reviewed books on Amazon India, it’s become the year’s most talked-about wellness phenomenon.
Shivanand embodies the perfect blend of authenticity and accessibility that modern audiences crave – born into a twenty-one-generation yogi lineage, he spent early years in Indian monasteries training under his father and mentor, Dr. Avdhoot Shivanand. Unlike typical wellness gurus, he brings decades of rigorous spiritual training plus scientific validation through his Yoga of Immortals protocol, which shows 72-82% improvements in anxiety and depression. His methodology reaches everyone from Silicon Valley executives to military veterans, proving spiritual practices transcend demographic boundaries.
“I never expected this level of response,” Shivanand admitted with genuine humility despite his global influence. “My simple aim is to help good people become better. The Mahakaal technique – expanding time perception rather than racing against it – resonates because everyone feels time pressure. It’s not about gaining more time, but transforming your relationship with the time you have.”
Social media buzz around the launch was phenomenal, with #PracticeOfImmortality trending across platforms. Wellness influencers and lifestyle bloggers amplified quotes and techniques, extending the book’s reach beyond traditional literary circles. The evening concluded with hundreds of selfies and animated discussions, proving Shivanand’s transformation from secluded spiritual seeker to mainstream publishing sensation captures exactly what contemporary wellness culture needs: authentic wisdom with measurable results.
