In a world where women business owners are prone to self-doubt, income inequality, and social stereotypes, Riya Chadha is a shining example of empowerment. As co-founder and director of SEO Designs Pvt. Limited, she not only established a successful business but also redefined what it takes to charge one’s worth with conviction and confidence.
Riya’s success story from a one-woman entrepreneur with an intern to head of an international digital marketing company with more than 50 members is one of grit, strategy, and never-doubting one’s worth. With the likes of Airtel and Origyn IVF among her clients, in addition to government projects, she has made her mark in the highly competitive space of digital marketing. But her triumph is not merely numbers-based—it’s about the values that directed her to success.
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One of the most significant challenges that women entrepreneurs have to overcome is pricing their services. Far too frequently, social conditioning compels them to underprice their services lest they appear to be “too costly” or “impossible to pay for.” Riya broke such mindsets by realizing that if you price yourself as per your worth, you are not only acknowledging your talent but also establishing a benchmark for the industry.
Her pricing philosophy is results-based, not effort-based. Rather than billing by the hour, she designed SEO Designs as a performance agency, where clients pay for results delivered. This not only fortified her argument for charging high rates but also positioned her company as a value-guaranteeing outcome-based firm.
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True leadership is not control but empowerment. Riya’s leadership philosophy is an example of this principle. Rather than micromanaging her employees, she has a culture of collaboration where she lets her employees own their work. By trusting her people and investing in their development, she has created an organization that lives on efficiency, innovation, and a sense of shared purpose.
Her choice to prioritize strategic partnerships over operations on a day-to-day basis is a testament to her focus on growth. She feels that by outsourcing, she can focus on business expansion, acquire high-value clients, and scale impact.
Seeing the lacunae in India’s digital marketing scene, Riya co-founded Digi Uprise, a training institute that was to educate entrepreneurs on strategic marketing. It not only diversified her income streams but also made her an industry thought leader.
Digi Uprise is a reflection of her faith that true success lies in fixing real issues. Most small business owners in India spend money on random social media advertising without a clear strategy, resulting in lost resources and unsatisfying outcomes. With Digi Uprise, Riya has empowered millions of entrepreneurs with the information necessary to make the right marketing decisions.
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A commerce topper during her study years, Riya’s desire for learning never diminished. She still continues to upskill herself with online courses, webinars, and industry certifications. Her conviction that knowledge is confidence has not only made her contemporary in a constantly changing digital world but has also provided her with the credibility to command the highest fees for her services.
Riya’s Three Golden Rules for Success
Value Your Work: She advocates for valuing work as a valuable asset. The initial costs incurred by SEO Designs have increased threefold over the years, mirroring the growing value of their services and expertise.
Invest in People: A happy and motivated team provides better outcomes. By investing in her team’s growth and well-being, she has ensured success is distributed evenly among employees and clients.
Stay Curious: The day she stops learning is the day her business stops growing. Both the personal and business growth are fueled by this unstoppable curiosity of hers.
Riya’s story is not merely one of financial achievement; it’s one of redefining the story for women business owners. She has broken the glass ceiling, demonstrating that women can boldly charge their value when they acknowledge their competence, invest in ongoing education, and embrace a performance-based business model.
Her story serves as a powerful lesson for aspiring female entrepreneurs: charging what you’re worth is not about being expensive; it’s about being priceless. By embracing their true value and implementing strategic approaches, women can not only build successful businesses but also redefine industry standards.
With her unwavering commitment to excellence, Riya Chadha not only paved the way for herself but also lit the path for millions of others. Her story is one of resilience, leadership, and the magic of self-belief—a beacon of hope for every woman who dares to dream beyond limits.
